The answer to this question might easily be considered the Holy Grail of social media knowledge. Good thing is we’re here to share that knowledge with you! So get ready to unlock the potential of perfect timing for your social media success.
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Why is Posting to Social Media at the Best Time So Important?
Picture this: You worked hard to create a great post. Your copy is near perfect, your hook is a banger and your CTA is irresistible. It’s packed with highly relevant and impactful information for your audience. Excitedly, you post it, and… crickets. People barely engage with it and your post gets lost in the throes of the algorithm. It’s easily one of the most demotivating and disappointing things to happen, right? Right.
This is why posting at the best time on social media can significantly impact the success of your posts (and your strategy overall). It should never be just a mere afterthought but a careful consideration and observation. A well-timed post has the potential to reach a larger audience and drive engagement. Many social media algorithms consider early engagement on a new post to decide whether or not it should be pushed to more people.
Posting at just the right time ensures that your audience sees and interacts with your content. Early engagement then leads to the algorithms showing your post to even more people. This is why it’s crucial for you to know your target audience’s preferred social networks and the peak hours of their online activity.
Getting them to see your content will not only drive engagement and promote your post. It will, ultimately, help you form meaningful connections with your audience, grow brand awareness and loyalty, and convert them from fans to clients.
What is the Best Time to Post on Social Media?
As convenient as it would be to have a universal best time for all social platforms, the solution isn’t that simple. Each social media site caters to different audiences with different interests, preferences, and active hours. Therefore it’s best to look at each network individually to determine what posting time works best.
However, the easiest way to find out what the best time to post on social media is to take a look at your account insights. Every social media network offers business and creator accounts the option of monitoring their engagement. That includes an overview of your audiences’ peak hours and most active days.
So to get the best results, study your insights, experiment to see when you get the most engagement, and develop your own schedule. If you’re new to social media and are still growing your account, it’s difficult to determine the best times and the active hours of your audience. On most platforms, you need to hit a certain amount of followers before you get shown data on it. This is why the times below are a good starting point. Now let’s take a look at the best posting times on each network!
The Best Time to Post on Facebook
Best times: Monday to Friday, 9 am to 11 am and 4 pm to 5 pm
- 3.07 billion monthly active users (2024)
- 2.11 billion daily users
- Average daily usage: ~31 minutes
- Top age group: 25–34 (30.8%)
Tip: 1.8 billion people use Facebook Groups monthly. Engage or build a group for community trust and long-term engagement.
The Best Time to Post on Instagram
Best times: Monday to Thursday, 10 am to 2 pm; Friday, 11 am to 12 pm
- 2 billion monthly active users
- Average daily usage: ~34 minutes
- Top age group: 18–24 (31.3%)
Tip: Post consistently. Recommended:
- Stories: 2–8/day
- Reels: 1–3/week
- Carousels: 1–2/week
- Single posts: 3–5/week
The Best Time to Post on Threads
Best times: Tuesday to Thursday, 8 am to 12 pm; Sunday, 7 pm to 9 pm
Threads is Meta’s text-based companion to Instagram, ideal for real-time discussions.
The Best Time to Post on LinkedIn
Best times: Tuesday to Thursday, 9 am to 12 pm
LinkedIn is ideal for B2B networking, thought leadership, and lead generation.
The Best Time to Post on Pinterest
Best times: Sunday to Tuesday, 11 am to 2 pm and 7 pm to 10 pm
Tip: Use the correct Pinterest image sizes to create engaging pins.
The Best Time to Post on Twitter (X)
Best times: Tuesday to Thursday, 9 am to 2 pm
Twitter/X is perfect for real-time updates and brief, engaging communication.
The Best Time to Post on TikTok
Best times: Wednesday to Thursday, 9 am to 10 am; Tuesday to Friday, 4 pm to 5 pm
Use TikTok features like duets, stitches, and trending challenges for reach and engagement.
The Best Time to Post on YouTube
Best times: Monday to Friday, 9 pm to 11 pm; Saturday to Sunday, 2 pm to 5 pm
Tip: Upload 2–3 hours before peak time to allow indexing.
The Best Time to Post on Telegram
Best times: Monday to Friday, 1 pm to 4 pm and 6 pm to 10 pm
Use Telegram channels and bots to build a loyal audience and streamline communication.
The Best Time to Post on Reddit
Best times: Monday to Friday, 7 pm to 9 pm; Saturday to Sunday, 2 pm to 4 pm
Reddit is ideal for niche communities, authenticity, and user-generated content.
The Best Time to Post on Google Business Profile
Best times: Thursday to Sunday, 9 am to 11 am
- 80% of mobile searches lead to purchases
- Google is the most visited site globally
- Photos increase click-through rates by 35%
Wrapping Up
On social media, you’re always in competition with others who want your audience’s attention. This makes it all the more important to stand out to stop the user’s scroll and to make them engage with your posts. But it’s not just your content that matters. Timing is another important aspect you have to consider when you want to grow on social media.
You can only start growing relationships with your audience when they see you. So posting when they are online is a crucial step toward more awareness, reach, and visibility. Social media automation tools like Blog2Social can help you manage your best times to post on social media. This way, you can save them in one place and simply schedule all your posts for the right time with a single click.
Save time and resources by managing your social media schedule in one spot. Keep in mind that fluctuations are normal and that sometimes a post shared at the right time might not get the response you hoped for. Don’t be discouraged by that! Continue sharing high-quality content, engage with your community, keep a close watch on your metrics, and always stay up to date with new developments, and your social media marketing efforts will pay off.
