I often get asked what it is like to work in social media marketing. Many of my friends seem to have a very glamorized and slightly naive vision of what my day entails, such as me being on Facebook and Instagram all day, goofing off mostly, and since I work out of my home, the thought is that I have unlimited time to chat, go for lunches or run errands during office hours. And while it is true that working in social media from home does come with added benefits, such as being able to swap the laundry around and being home with your kids while they are doing virtual learning, it is a far cry from the luxurious notion my friends have.
Working in social media marketing is a busy job like many others, but here it is critical that you constantly keep a finger on the pulse. It is a world that is forever evolving and changing, and if you don’t keep up to speed with trends, platform and algorithmic changes, you lose out. The industry has a sharp learning curve and in order to be an expert it’s important to spend time learning every. single. day.
On any given day, a social media manager might be responsible for setting a strategy for an upcoming event or product launch, creating a video, designing catchy and relatable content, analyzing data across platforms, running paid advertisements, community and reputation management, liaising between the client and your team and much more. Perhaps one of the biggest challenges for a social media manager is to prioritize what of their many tasks have the biggest impact on the brand or organization.
![Power Words That Will Improve Your Marketing Copy [Infographic]](https://socialtradia.buzz/wp-content/uploads/2025/05/JC-Infographic-Post-120x300.png "Power Words That Will Improve Your Marketing Copy [Infographic]")