Much as it brought Caitlin Clark and Andretti Global IndyCar drivers Marcus Ericsson and Colton Herta into LPGA events, Gainbridge is looking at opportunities in each of the Super League’s markets, at events like the WNBA All-Star, and through connections such as mutual NASCAR and Super League broadcast partner NBC.
“Because of this league, there are 300 more women who can chase their dream of playing professional soccer at the highest level here in the United States, but it also cascades down to where you’re now reaching girls and boys who are playing at the youth level who are trying to find their way up through the professional ranks,” Nichols said. “Those are prospective customers of Gainbridge—not only the people who are fans at the Super League games, but also the folks that are down at the grassroots level that Gainbridge is going to find a way through this partnership to meet where they are in their communities.”
