Fifteen years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Today, social is not just another part of the marketing mix—it’s the center of gravity for your entire business.
Sprout has evolved from a scrappy start-up into a global, data-driven company. In today’s chaotic landscape—marked by platform uncertainty, consumer shifts, and the rise of AI—Sprout leads the way for brands navigating change.
From Underdog to Industry Leader
Starting in a one-room office in Chicago, Sprout believed social would redefine communication and business. That vision helped us win early customers and partnerships with Facebook and Twitter.
We’ve expanded far beyond scheduling and publishing—introducing features like Analytics, Listening, Advocacy, and Influencer Marketing through key acquisitions. Going public in 2019 marked a major milestone, proving social’s impact on business.
Social Drives Business Forward
With a 32% CAGR since IPO, we’ve seen firsthand that social drives the customer journey. Today, CMOs seek platforms that equip entire teams with real-time insights. Social media is now business infrastructure.
Our customers—like Etsy, Razorfish, and Sesame Workshop—embed social across departments to stay agile and consumer-first.
A Defining Moment for Brands
With budgets shrinking and traditional channels losing steam, now is the time to refocus on social. It’s where discovery, research, and purchase decisions happen. With AI, brands can personalize faster, automate smarter, and gain sharper insights.
For example, Unilever now allocates 50% of its marketing budget to social and partners with 20x more influencers. Papa Johns used social insights to revive a fan-favorite pizza and launch a viral campaign with Jason Kelce.
The Future: Bold Social
The next era belongs to brands willing to take risks and treat social as the core of their business strategy. At Sprout, we believe all business is social—and we’re built to help you lead with confidence and turn bold ideas into impact.
Don’t Just Manage Social—Move Business
From a La Croix-filled office to empowering global brands, our journey proves that social isn’t just a function—it’s the heartbeat of modern business. The future is bold, and with Sprout by your side, it’s yours to shape.
